Digital 2025: AI accelerates, YouTube tops user charts, social ad spend soars and more

05/02/2025 01:45 PM

SAN FRANCISCO, Feb 5 (Bernama) -- Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide.

Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social and influencer.

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