SAN FRANCISCO, Jan 15 (Bernama) -- Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, based on insights from more than 1,100 PR and communications professionals worldwide. The report highlights how PR teams are navigating rising expectations, evolving measurement demands, and using AI as a strategic advantage – while increasingly positioning themselves as strategic drivers of business value.
Key takeaways from the report:
AI is officially mainstream: Over 90% of PR teams have already integrated generative AI into their workflows for tasks like drafting press releases, optimizing content, and brainstorming, but only 13% say it’s highly integrated.
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