Stray Kids x Bioré UV: Anthem Film Featuring New Song “Endless Sun” Launches Globally on March 19 (JST)

TOKYO, March 24 (Bernama) -- Bioré UV, Kao Corporation’s sunscreen brand, will launch its global campaign “SUNLIGHT IS YOUR SPOTLIGHT.” featuring Stray Kids in more than 15 countries and regions beginning 20:30 (JST), March 19, 2026. The campaign features an anthem film set to the original song “Endless Sun,” written, composed, and produced by Stray Kids, alongside key visuals and a range of global initiatives. Limited-time POP-UP events will also open in Osaka (Japan) and Seongsu, Seoul (Korea), offering immersive collaboration content and product experiences. Through this campaign, Bioré UV communicates its core value globally: combining high UV protection with a comfortable texture designed for everyday use.