KWM Signs Exclusive Global Distribution Agreement with HYBE Covering BTS, SEVENTEEN, LE SSERAFIM, and More — Targeting Annual Revenue in Excess of $100 Million

NEW YORK and SEOUL, South Korea, April 13 (Bernama) -- K Wave Media Ltd. (“KWM” or the “Company”) (NASDAQ: KWM), a global K-content, intellectual property (IP), and artificial intelligence (AI) technology platform, today announced via Form 6-K filed with the U.S. Securities and Exchange Commission that it has entered, through its wholly owned subsidiary Play Company Co., Ltd. (“Play Company”), into a global distribution agreement with HYBE for video and print merchandise related to 2026 concert activities. The agreement became effective on April 3, 2026, carries an initial term of one year, and may be extended upon mutual consent. The agreement encompasses not only BTS but also SEVENTEEN, LE SSERAFIM, and additional HYBE artists.

Under the agreement, KWM will distribute and monetize digital video products derived from BTS live concert performances to global audiences, including in the United States and key Asian markets. BTS is widely regarded as one of the most influential global music acts, with a substantial international fan base and strong consumer engagement.