HKTB Taps Hong Kong Sevens’ 50th Anniversary To Promote Hong Kong As The “Events Capital Of Asia”

HONG KONG, April 20 (Bernama) -- Cathay/HSBC Hong Kong Sevens is celebrating its 50th anniversary this year. By bundling a series of mega events under the promotional platform “Hong Kong Mega 8”, the Hong Kong Tourism Board (HKTB) is showcasing to global audiences Hong Kong’s diverse and vibrant appeal as the “Events Capital of Asia” to attract visitors to the city. As a long-time supporter of this world-class sporting event, HKTB is introducing China-made robots previously featured on CCTV’s Spring Festival Gala to perform and cheer at the opening ceremony, offering audiences worldwide a fresh experience that brings together sports, innovative technology and culture.

Dr Peter Lam, HKTB Chairman, said, “This year marks a significant milestone for the Hong Kong Sevens as it celebrates its 50th anniversary. Over the past half-century, the Hong Kong Sevens has witnessed the development of rugby in Hong Kong, while also becoming a major annual international sporting event that draws worldwide attention, successfully attracting visitors from around the world to be part of it. With the strong support of China Media Group, HKTB has arranged for China-made robots previously featured in CCTV’s Spring Festival Gala to appear as special guest performers, adding a new highlight to the event. While enjoying world-class rugby, audiences can also experience the global-leading capabilities of China’s robotics, as well as Hong Kong's distinctive charm as the ‘Events Capital of Asia’, where sports, innovative technology and culture come together.”