LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds

SAN FRANCISCO, May 13 (Bernama) -- Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B categories using Meltwater’s GenAI Lens reveals the content that AI platforms prioritize, and why authentic, expert-driven content is emerging as a critical driver of B2B brand visibility.

How AI is changing the way information is found

AI tools like ChatGPT, Claude and Microsoft Copilot are fundamentally changing how people search for and consume information. When people turn to AI assistants for recommendations, research, or decision-making, the brands and products highlighted – or omitted – directly influence awareness, reputation, and buying behavior. In fact, research from 6sense shows that 94% of B2B buyers use LLMs during their buying process.