DUBLIN, May 20 (Bernama) -- New global principles and practitioner guide set out a responsible way to measure how organisations are found, interpreted and represented in AI-generated answers
AMEC, the International Association for the Measurement and Evaluation of Communication, has launched the AMEC GEO Principles and a companion resource, A Practitioner’s Guide to GEO Measurement , to help communications professionals measure the growing influence of AI-led discovery, generative search and large language models.
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