From Ancient Delicacy to Global Trend: The Industrial Upgrade and Global Journey of Ningxia Goji Berries

ZHONGWEI, China, June 16 (Bernama) -- Lush plantations glitter across the sun-drenched Yellow River alluvial plain at an elevation of 1,100 meters on the eastern flank of the Helan Mountains. This is Zhongning County in the Ningxia Hui Autonomous Region, located in northwestern China. As the opening ceremony of the 9th Goji Berry Industry Expo officially kicks off here, farmers are busy harvesting the first goji berries of 2026.

While goji berries are widely cultivated across China, Ningxia goji berries stand out for their exceptional quality and have become the region's most iconic specialty. As the core producing area of authentic Ningxia goji berries, also known as wolfberries, Zhongning enjoys over 3,000 hours of annual sunlight. The weakly alkaline soil, formed by the convergence of the Yellow River and Qingshui River, is rich in essential minerals and trace elements. These unique natural conditions have given birth to this distinctive "Magic Fruit."