Cloudflare Collaborates With Leading Browsers to Develop a Privacy-First Protocol For the Global Internet

SAN FRANCISCO, June 23 (Bernama) -- Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today announced a new initiative with major Web browsers—Mozilla Firefox, Google Chrome, and Microsoft Edge—committing to developing and submitting for standardization a privacy-preserving protocol to help humans and bots prove that their traffic is not malicious. As the Internet shifts from human-driven clicks to agent activity, website operators must now figure out how to stop aggressive automated traffic, without resorting to invasive tracking. This initiative will lay the foundation for a more frictionless, secure, and private experience for every Internet user and website owner alike.

“The way we interact with the Internet is facing a fundamental shift. Normal everyday tasks like ordering food previously required a user to personally navigate menus and payment gateways. Now, autonomous agents are starting to orchestrate these workflows on behalf of people," said Dane Knecht, CTO of Cloudflare. "As AI-powered traffic becomes widespread, existing tools to support its use are too generic and coarse. Now this collaboration lets us eliminate the friction caused by security protocols for every visitor—whether they are human or agent—without sacrificing privacy."