The new geography of business travel: where professionals are heading this summer, according to Holafly for Business

DUBLIN, June 26 (Bernama) -- For years, the world's business travel map was largely defined by financial centres and corporate headquarters. Today, professionals are increasingly drawn to destinations that combine economic relevance with lifestyle appeal. New research from Holafly for Business reveals that Spain, Japan and the United States are the destinations attracting the highest number of business travellers this summer, reflecting a broader evolution in how and why people travel for work.

According to Holafly’s Summer Travel & eSIM Report 2026, Spain is the leading destination for business travellers this summer, reinforcing its position as one of the few countries capable of attracting both corporate and leisure travel at scale. Japan ranks second, followed by the United States and France, highlighting the continued importance of markets that combine strong business ecosystems with global accessibility.