ASYATT. INITIATES 2 BLN YEN FUNDRAISING TO EXPAND JAPANESE LUXURY TRAVEL MARKET WORLDWIDE

KUALA LUMPUR, July 16 (Bernama) -- Niseko-based Asyatt. Inc, specialising in luxury hospitality for the ultra-high-net-worth (UHNW) clients, has announced plans to launch a two billion Japanese yen fundraising effort. (100 Japanese yen = RM2.95)

In a statement, Asyatt. said this decision was made at an extraordinary shareholders' meeting held on May 22, with the goal of enhancing its service quality and expanding the Japanese luxury travel market.

Its chief executive officer, Issei Watanabe said the company aimed to attract investors who share its long-term vision and growth aspirations, rather than those seeking short-term gains.

“Our business, which has been welcomed and supported by local residents, businesses, municipalities, and international visitors to Niseko, places great importance on collaborating with partners and investors who value our brand and share our mid- to long-term strategy.

“We strive for genuine regional revitalisation without relying on subsidies, aiming to coexist with the local community. We aspire to set a model case to move away from the images of "discounted Japan",” he said.

Japan's tourism market is rapidly recovering, especially in the high-end sector, which holds untapped growth potential, and Niseko is becoming a premier destination for the UHNW travellers worldwide for its finest snow quality and abundant tourist resources.

This fundraising targets businesses and funds interested in the luxury market, resorts, and regional revitalisation through inbound tourism. Additionally, Asyatt. is recruiting advisory board members and hands-on team members to join its forward-looking initiatives.

Through this fundraising round, Asyatt. aims to advance five key initiatives, namely partnerships with global high-end brands; expansion to overseas snow resorts; securing assets in Niseko; developing and operating hospitality content for regional revitalisation; and cross-selling to existing clients.

These initiatives aim to increase revenue, diversify income sources, tap into new markets, and strengthen existing services, in which this growth will be supported by operational efficiency improvements and the acquisition of specialised talent.

-- BERNAMA