SIME DARBY, PORSCHE EXPAND ASSEMBLY FACILITY IN KULIM

KUALA LUMPUR, July 24 (Bernama) -- Porsche’s assembly facility at Inokom, Kulim, Kedah, is being expanded to 11,000 square metres, and a new assembly line will be introduced.   

In a joint statement today, Sime Darby Bhd and Porsche said the new assembly line will be for the plug-in hybrid Porsche Cayenne S E-Hybrid Coupé.

Sime Darby group chief executive officer Datuk Jeffri Salim Davidson said this expansion was a significant milestone for the two companies in unlocking new opportunities in the ASEAN region while affirming the capabilities of their highly skilled local talents.

“We remain steadfast in our commitment to delivering product consistency that meets the discerning demands of Porsche customers, expanding beyond the domestic market to our neighbouring country, Thailand,” he said.

The local assembly facility for Porsche was the first of its kind outside of Europe when it opened in 2022.

Today, the local assembly facility has rolled out two generations and more than 2,000 units of Porsche’s iconic sports car.

“It is now ready for its next phase, with the assembly of its first plug-in hybrid electric vehicle (PHEV) variant and export into Thailand,” the statement said.

Meanwhile, Albrecht Reimold, executive board member for production at Porsche AG, said that considerably enhancing the assembly facility in Kulim ensures that this first regionally exported Cayenne fulfils customer demands and expectations.

The locally assembled Porsche Cayenne S E-Hybrid will be exported to Thailand, one of Porsche’s biggest markets in the ASEAN region, fulfilling the growing demand there.

“This also signifies the immense growth and innovation potentials of the region, underlining its importance for Porsche’s global business,” the companies added.

-- BERNAMA