MATRADE Aims To Help Kelantan Entrepreneurs Penetrate Global Market

KOTA BHARU, Dec 18 (Bernama) -- The Malaysia External Trade Development Corporation (MATRADE) aims to help more high-value products from Kelantan-based entrepreneurs reach global markets.

MATRADE Eastern Region director Zaimah Osman said many entrepreneurs in the state produce unique, high-quality products that are on par with those from entrepreneurs in the Klang Valley and are well-suited for exports.

She highlighted that MATRADE offers various grants to assist local entrepreneurs in exporting their products, including the Market Development Grant (MDG), which provides up to RM300,000 to cover part of the costs associated with export promotion activities.

Zaimah acknowledged that breaking into global markets, including the United States (US), is challenging but emphasised that MATRADE is committed to assisting entrepreneurs.

“Every year, we see more entrepreneurs and products with export potential. We hope to nurture more Kelantan-based entrepreneurs who can successfully expand into international markets,” she said to reporters during the launch of I-Medikel Pharma’s product, ‘From Kota Bharu to New York’, at Wisma I-Medikel Telipot here today.

Zaimah also encouraged local entrepreneurs and companies to explore the grants offered by MATRADE to enhance their products and expand their market reach.

“Every year, we would organise the ‘Buddy Programme’, nurturing 10 entrepreneurs to become export champions.

“Even if they start with smaller markets, it is worthwhile if it allows them to grow and keep their products relevant,” she said.

She added that entering global markets will not only boost profits but also increase their product exposure, ensuring their long-term competitiveness and sustainability.

-- BERNAMA