Relo Metrics, Meltwater Team Up To Revolutionise Sponsorship Measurement 

KUALA LUMPUR, Feb 4 (Bernama) -- Relo Metrics, the sports measurement platform, has partnered with Meltwater, a global provider of media, social, and consumer intelligence solutions, to transform how sports and entertainment clients measure and optimise sponsorship performance in the digital landscape.

In a statement, Relo Metrics said this collaboration will enable customers to unlock unparalleled insights with Relo’s artificial intelligence (AI)-powered sponsorship analytics platform alongside Meltwater’s media intelligence solutions.

Relo Metrics Chief Executive Officer, Jay Prasad called the partnership a game-changer for the sports and entertainment industry, providing new insights into media and sponsorship measurement that unlock significant brand value.

“By adding additional media insights alongside broadcast and social exposure, we are empowering rights holders, brands, and agencies to see the full picture of their sponsorship performance, and ultimately drive more strategic and data-backed decisions,” he said.

As the sports and live entertainment sectors experience significant growth, the need to effectively measure brand exposure across the vast digital media landscape has become more critical.

Previously, many brand engagements in sports and entertainment content were not fully measured. Through this partnership, clients will now have access to actionable insights about sponsorship performance, spanning multiple channels on both platforms.

The primary customers benefitting from this partnership include rights holders such as sports properties, teams, and leagues, who will gain insights to bridge the gap between marketing, social media, public relations (PR), and partnership sales teams, helping them measure partner performance throughout the season and supporting partnership renewals and revenue growth.

Brands, with their planning and execution teams, will be able to integrate marketing, communication channels, media strategy, and experiential marketing. Additionally, agencies in PR, media, and sports will benefit by collaborating on data strategy and measurement.

For brands, agencies, rights holders, and media companies who seek to maximise the value and return on investment (ROI) of their sports sponsorship investments, Relo Metrics provides performance analytics that deliver granular insights and full-funnel measurement.

Relo differentiates itself by offering deterministic conversion and attribution metrics, empowering stakeholders to understand the true value and outcomes of their sponsorships.

-- BERNAMA