VCI Global’s Portfolio Company, NOWWA Coffee Target 200 Stores In Malaysia

KUALA LUMPUR, Feb 11 (Bernama) -- VCI Global Limited (VCI Global) announced that Reveillon Champ Sdn Bhd (Reveillon Champ), a subsidiary of its portfolio company Reveillon Group Limited (Reveillon Group), has formed a strategic partnership with NOWWA Global HK Limited (NOWWA Coffee) to develop the Malaysian market.

According to VCI Global in a statement, the agreement also sets the stage for potential expansion across Southeast Asia.

“Global consumer brands increasingly benefit from combining strong lifestyle positioning with AI-driven operational intelligence,” said VCI Global Group Executive Chairman and Chief Executive Officer, Datuk Victor Hoo, adding that this partnership supports disciplined market development in Malaysia while creating a scalable platform for Southeast Asia.

Meanwhile, Reveillon Group Executive Director, Alvin Wong said Malaysia offers a compelling environment supported by urbanisation, digital adoption, and evolving lifestyle consumption trends.

“We aim to progressively establish presence while creating optionality for future regional growth,” added Wong.

Founded in Shanghai in 2019, NOWWA Coffee has rapidly scaled into a global coffee chain with more than 10,000 stores across over 300 cities. The brand is recognised for its digital-first operating model, health-focused positioning, and engagement with younger urban consumers through lifestyle collaborations and product innovation.

According to 17grambeans, Malaysia’s coffee market, valued at approximately US$1.1 billion, is projected to grow at a 6.1 per cent compound annual growth rate through 2030. With a mature café culture, strong digital adoption, and urbanised population, the country is seen as an ideal launchpad for regional expansion. (US$1=RM3.92)

Under the agreement, Reveillon Group aims to establish 200 NOWWA Coffee stores across Malaysia within three years, utilising a mix of flagship outlets, grab‑and‑go formats, and digitally optimised locations.

The collaboration combines NOWWA Coffee’s global brand ecosystem with Reveillon Group’s local market execution capabilities. VCI Global will support the initiative through its artificial intelligence-enabled platform, providing tools for site analytics, consumer insights, supply-chain optimisation, and precision marketing.

The initiative aligns with VCI Global’s broader strategy of supporting scalable consumer-facing platforms through strategic partnerships, technology integration, and capital markets capabilities.

-- BERNAMA