Chery’s iCAUR Targets Europe With Urban Outdoor Vehicles

KUALA LUMPUR, April 27 (Bernama) -- Chery Group announced its vehicle brand iCAUR is preparing to launch in Europe as it promotes its Urban Outdoor mobility concept ahead of its 2026 International Business Summit.

In a statement, the company said iCAUR is positioned as a premium brand aimed at redefining rugged boxy vehicles by combining off-road capability with improved comfort and practicality for everyday and family use.

The brand addresses limitations of conventional off-road vehicles, particularly in comfort and long-distance usability, positioning itself as a more versatile option bridging urban commuting and outdoor travel.

At the centre of the European push is the iCAUR V27, which offers a combined range of more than 1,000 kilometres, 224 millimetres (mm) ground clearance and a 2,900 mm wheelbase designed to support both city driving and off-road conditions.

The model is engineered for varied environments, with stable performance in wet and mountainous terrain, alongside a focus on cabin space and practicality for family use.

Chery said the brand’s strategy focuses on design, technology and user-centric functionality, targeting consumers seeking utility, simplicity and flexible mobility rather than conventional off-road performance alone.

It added that European expansion aligns with a broader strategy of localisation and product optimisation, as it seeks to tailor offerings to regional driving preferences and conditions.

The company said it will continue refining its product portfolio and services for Europe as it advances its international rollout of Urban Outdoor mobility solutions.

-- BERNAMA