Singapore’s Top 100 Brands Rise 7 Pct To US$84.1 Bln Value In 2026

KUALA LUMPUR, April 28 (Bernama) -- Singapore’s top 100 brands rose seven per cent year-on-year to a combined value of US$84.1 billion in 2026, driven by growth across the banking, engineering, food and real estate sectors, according to the Brand Finance Singapore 100 2026 report. (US$1 = RM3.95)

DBS Bank retained its position as Singapore’s most valuable brand for the 14th consecutive year, with brand value rising eight per cent to US$18.6 billion, supported by regional expansion and diversification efforts.

Marina Bay Sands ranked second in brand value at US$8 billion, rising 35 per cent, supported by strong revenue performance and ongoing upgrade investments that enhanced its premium positioning in the tourism sector, while OCBC Bank ranked third at US$6.8 billion, reflecting steady performance in wealth management and regional expansion initiatives.

The report highlighted strong performance across sectors, with engineering benefiting from aerospace and defence demand, food and agriculture supported by commodity trends, and real estate remaining stable on steady transaction activity, according to a statement.

Meanwhile, Changi Airport was named Singapore’s strongest brand, with a Brand Strength Index score of 91.2 out of 100 and an AAA+ rating, driven by record passenger traffic, expanded connectivity and continued service investment.

TeleChoice International was the fastest-growing brand in the ranking, with brand value surging 288 per cent to US$52.7 million, driven by strong demand in semiconductor-related segments and product expansion.

Millennium Hotels and Resorts was the top hotel brand, ranking 27th overall, supported by digital transformation initiatives, loyalty programme growth and expansion of its global property portfolio.

Separately, Singapore Airlines led sustainability perceptions among Singaporean respondents, particularly for its decarbonisation strategy, including its net zero emissions target by 2050 and investment in sustainable aviation fuel.

Other brands showing strong sustainability perceptions included Ascott and Banyan Tree for environmental sustainability, CapitaLand, Singapore Land and FairPrice in social sustainability, and DBS in governance, reflecting strong domestic recognition across environmental, social, and governance (ESG) pillars.

-- BERNAMA