By Nur Ashikin Abdul Aziz
SINGAPORE, Aug 15 (Bernama) -- Sarawak will launch its inaugural Mega Fair in Singapore from Oct 16 to 19, showcasing the state’s business, tourism, and cultural offerings in an aggressive push to boost its visibility and draw more investors and visitors, Deputy State Secretary Datuk Hii Chang Kee said.
Organised by the Sarawak government, the event will feature a Business Conference and Trade Exhibition from Oct 16 to17 at the Suntec Singapore Convention & Exhibition Centre, alongside the Sarawak Carnival and Gastronomy showcase from Oct 16–19 at the Suntec City Atrium and Towers 1 & 2.
“Sarawak has been a traditional tourism and cultural market for Singaporeans. We want to go a step further. We don’t want to be known just for our culture and heritage.
“We want to move forward. We are no longer looking at traditional markets and the conventional way of doing things, but are moving aggressively towards the new economy,” he said at a press conference during the pre-launch of the Sarawak Mega Fair here on Friday.
Hii said the Business Conference and Trade Exhibition will feature over 100 exhibitors from government agencies and the private sector in Sarawak and speakers from various government sectors will share insights into opportunities in the state, including investment and trade.
He noted that there will also be breakout sessions to facilitate closer interactions between government agencies and businesses, as well as provide networking opportunities for business-to-business engagement.
Meanwhile, visitors to the Sarawak Carnival and Gastronomy can look forward to exploring Sarawak’s cultural and heritage offerings, including tourism showcases, live performances, traditional craft demonstrations, and interactive activities.
“For the Singapore public, I believe this is a great opportunity to learn more about Sarawak’s gastronomy, as well as its cultural and heritage offerings,” he said, noting that with AirBorneo set to begin operations next year, Singaporeans will soon have more options to travel directly to Sarawak.
Sarawak Premier Tan Sri Abang Johari Tun Openg is scheduled to officiate the event and participate in a fireside chat on Oct 16.
More information is available at: https://statos.com.sg/event/sarawak-mega-fair-2025-in-singapore-sg/
-- BERNAMA
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