Fashion Shows Inspire Youth To Embrace National Heritage

By Atira Khalisha Nor Adnan

KUALA LUMPUR, Jan 17 (Bernama) -- Fresher  elements in fashion shows and traditional attire competitions can engage the younger generation in preserving the nation's cultural heritage.

The founder of Miss Malaysia Kebaya, Dr Jason Hee Jee Pin, said blending modern and traditional elements in the initiative will help preserve the heritage once championed by ancestors.

Jason, also the organiser of the Heritage In Style competition featuring traditional Chinese attire, explained that this fusion is essential to match evolving trends and the preferences of the youth.  

"When thinking about heritage, they may feel traditional clothing doesn’t suit them due to their preference for modern styles. That’s why we blend the old with the new, like incorporating batik elements into the Cheongsam," he said when met after the Apa Khabar Malaysia programme on Bernama TV today.

Jason said this approach would make it easier for the younger generation to embrace, while subtly reminding them of their heritage and roots.

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“So by showcasing traditional attire like the cheongsam or kebaya in fashion shows or competitions like this, it can indirectly educate the younger generation as well.

Even with fusion, the identity is preserved. What makes it more compelling is that, as a multiracial country with diverse cultures, it's something unique that others don’t have— and that will capture their interest," he said.

Meanwhile, the Director of Heritage in Style, Nicole Fe Lynne, said influencers play a key role in promoting and elevating traditional clothing heritage through their platforms.

“To be good role models, traditional attire shouldn’t be reserved for formal events or celebrations. We can set an example by wearing Chinese clothing in everyday life, such as at weddings or office events, by opting for a more casual cheongsam,” she said.

-- BERNAMA