MAHA 2026 To Feature Foreign Exhibitors, Add Value To Local Participants, Visitors - Mohamad

SHAH ALAM, June 20 (Bernama) -- The Malaysia Agriculture, Horticulture and Agrotourism Show (MAHA) 2026 will be further enlivened by the participation of international exhibitors, adding a new dimension to the biennial event.

Agriculture and Food Security Minister Datuk Seri Mohamad Sabu said countries that have confirmed their participation include Brazil, China, the United States, Japan, South Korea, Hungary and China’s Guangxi region.

“Insya-Allah, MAHA will proceed smoothly, with international participation this year showing a marked increase. Uzbekistan has indicated that it will participate, while several other countries have yet to confirm their participation.

“This will be the first time foreign exhibitors are taking part. As I mentioned earlier, food security is an interconnected issue. No single country can claim to have fully resolved its food challenges, because when disaster strikes one country, others will step in to help,” he said.

He said this at a press conference after officiating the Central Zone’s Road to MAHA 2026 programme here today.

Elaborating further, Agriculture and Food Security Ministry (MAFS) secretary-general Datuk Isham Ishak said the participation of these countries would also enable participants to update their knowledge and keep abreast of the latest agricultural technologies.

“It will also provide participants and visitors with opportunities to explore what foreign countries have to offer, as well as products and services showcased by our local exhibitors.

“We will also organise business matching sessions, where participants will have the opportunity to buy or sell their products. Likewise, our participants will have the same opportunity to buy or market products from those foreign countries,” he said.

Earlier, Mohamad also launched the Surveillance and Intervention Supply Demand Agrofood (SISDA), which was developed to strengthen the country's food supply and market monitoring system.

SISDA leverages big data analytics, machine learning and an early warning system to help the government make projections and implement more precise and effective interventions.

Through the system, the government will be able to comprehensively monitor supply conditions, demand and price trends to ensure food supply stability, affordable prices for consumers and better returns for players in the agrofood sector.

-- BERNAMA