ISLAMIC TOURISM CENTRE, MYBHA INK MOU TO ENHANCE MUSLIM-FRIENDLY ACCOMMODATION

KUALA LUMPUR, June 28 (Bernama) -- The Islamic Tourism Centre (ITC) and the Malaysian Budget and Business Hotel Association (MyBHA) have signed a Memorandum of Understanding (MoU) to enhance the availability of Muslim-friendly accommodation across the country.

In a statement, MyBHA said this initiative is a significant step towards strengthening the Muslim-friendly tourism and hospitality sector in Malaysia.

According to MyBHA, the MoU outlines ITC's commitment to providing comprehensive training on Muslim-Friendly Tourism and Hospitality (MFTH) to MyBHA members.

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“This initiative aims to guide MyBHA members in obtaining the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) from ITC.

“This recognition will affirm their commitment to meeting the unique needs of Muslim tourists, thereby fostering a more inclusive and welcoming tourism environment in Malaysia,” it said.

Meanwhile, ITC director-general Nizran Noordin said the collaboration is a crucial step in maintaining Malaysia's position as a leading Muslim-friendly tourism destination.

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By equipping MyBHA members with the necessary knowledge and skills through MFTH training, he hopes to ensure that Muslim tourists feel comfortable throughout their stay in Malaysia.

MyBHA national president, Dr Sri Ganesh Michiel, meanwhile, said the association is committed to enhancing the quality and inclusivity of accommodation services in Malaysia.

“This MoU not only provides our members with the opportunity to elevate their standards and remain relevant in the market but also aligns with our goal of promoting Malaysia as a destination of choice for Muslim tourists,” he said.

-- BERNAMA