.MY Domain Strengthens National Identity, Builds Consumer Trust

CYBERJAYA, March 4 (Bernama) -- The use of the .MY domain name is not just an online address but also a significant opportunity to strengthen the national identity and build consumer trust in an increasingly digital world.

Chef Direct Sdn Bhd director and shareholder Wan Mohd Afham Wan Aziz said that as Malaysia’s digital economy grows, the choice of using .MY domain name is becoming a standard for businesses that want to assert their Malaysian roots and gain a competitive edge in the global market.

“Talking about the advantages of the .MY domain name, we carry the name of Malaysia proudly. As a business entity involved in the palm oil market, this is something very important.

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“Malaysia is the biggest exporter of palm oil, so when we put .MY, it makes us appear more established. As an IT practitioner in the past, I can say that the .MY domain is more reliable and secure for sure,” he told Bernama on the sidelines of the prize presentation ceremony of MYNIC Bhd (MYNIC) RevUp and Register 2024 Campaign here today.

Chef Direct is one of the leading exporters of palm oil-based products, with major export markets in the Middle East and Africa.

Wan Mohd Afham said he was also surprised when the effort to register the domain https://www.afham.com.my/ paid off when he won a Proton X50 car through the campaign and expressed his gratitude to MYNIC.

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In May 2024, MYNIC, an agency under the Digital Ministry, launched the 'RevUp and Register' campaign, offering prizes worth RM200,000, including a Proton X50 as the grand prize, to empower the growth of one of the country's digital assets, the .MY domain name.

MYNIC targets more Malaysians, especially micro, small, and medium-sized businesses (MSMEs), to use the .MY domain name through websites and emails to expand their business operations.

Meanwhile, Vibrant Glass & Aluminium managing director Victor Tan, who won the gaming table through the campaign, said that he waited almost three years before registering the domain https://www.vibrant.com.my.

“Previously, the domain was used by other parties, but after they stopped using it, I managed to register this name because it was close to the name of the business I was working on. With the .MY domain, we are indeed proud to carry the name of Malaysia, besides being able to strengthen our marketing strategy.

“Other entrepreneurs can also register .MY domains through MYNIC because with a reliable website, it can speed up dealings with customers,” he said.

-- BERNAMA