Dorsett, Tourism Malaysia Launch Campaign With Up To 30 Pct Hotel Discounts

KUALA LUMPUR, June 9 (Bernama) -- Malaysians can enjoy discounted stays, dining perks and family-friendly holiday experiences at 13 Dorsett hotels nationwide from today until Dec 31 under the “Jom Cuti! Bersama Wira & Manja” campaign.

The campaign, launched today through a collaboration between Tourism Malaysia and Dorsett Hotels Malaysia under the Cuti-Cuti Malaysia theme “Destinasi Indah, Harga Rahmah”, aims to encourage more Malaysians to travel domestically while supporting the Visit Malaysia 2026 (VM2026) agenda.

Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim said domestic tourism remains the backbone of the country's tourism industry, stimulating travel demand, driving local economies and reinforcing the broader tourism ecosystem.

He said domestic tourism has always played a crucial role in sustaining the industry during times of crisis, such as during the period following the COVID-19 pandemic, with local travellers helping to support hotel occupancy.

“We are seeing a similar pattern again amid geopolitical tensions, with domestic demand continuing to support hotel occupancy. As VM2026 reaches its mid-year mark, I am confident that more hotels will continue to introduce such promotional campaigns,” he said at the campaign launch here today.

Mohd Amirul said that there will also be special announcements from airline partners in the near future to further support and enhance domestic travel campaigns, with details to be revealed later by the respective carriers.

He also noted that Malaysia welcomed 10.6 million visitors in the first quarter of 2026, marking a 5.4 per cent increase compared to the same period in 2025.

Meanwhile, Dorsett Malaysia vice-chairman Datin Jasmine Heng described the collaboration as a meaningful initiative that celebrates local exploration and family togetherness.

She said the campaign aims to inspire Malaysians to create lasting memories while discovering destinations across the country, supported by the group's hospitality offerings and exclusive promotional packages.

Under the campaign, guests will enjoy a 30 per cent discount on room rates, a RM50 dining voucher and a 26-hour stay experience with late check-out facilities, subject to availability.

-- BERNAMA