BUSINESS

ALEPH GROUP EXPANDS GLOBAL FOOTPRINT WITH ENTRAVISION’S ACQUISITION 

02/07/2024 02:13 PM

KUALA LUMPUR, July 2 (Bernama) -- Aleph Group has completed its acquisition of Entravision Global Partners (EGP), the digital commercial partnership business unit of Entravision Communications Corporation.

Its Chief Executive Officer and Founder, Gaston Taratuta said this acquisition perfectly complements its existing global network with Entravision’s deep roots in key Central America and Asia Pacific (APAC) markets.

“Aleph is now the only and undisputed global leader in enabling digital marketing in emerging economies. As Aleph approaches its 20 year anniversary in 2025, we are building a generational business, and we look forward to continued growth and success.

“The shift from offline to online GDP is accelerating, and we are committed to driving digital communication, payments and education in these markets,” he said in a statement.

This strategic move significantly expands Aleph's global footprint, solidifying its position as the single point of access for global digital media platforms seeking to reach audiences across Latin America, APAC, the Middle East, Africa, and Europe.

Through this acquisition, the company strengthens its presence in 29 markets, through Southeast Asia (formerly MediaDonuts), Latin America, and Central America (formerly Cisneros Interactive), extending its relationships with partners such as TikTok, X (formerly Twitter), Spotify, Pinterest, Criteo, and Snapchat.

Additionally, this acquisition further reinforces Aleph's commitment to providing a digital media education platform to equip professionals with essential skills and fostering borderless collaboration through a global team of experts speaking over 60 languages.

A global leader in connecting leading global digital media platforms with advertisers and consumers in primarily emerging markets, Aleph now reaches over 140 countries, empowering over 60 digital media platforms and more than 26,000 advertisers with unparalleled access to a combined audience of three billion consumers.

-- BERNAMA


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