Emplifi Reveals Instagram Remains the Platform of Choice for Singapore’s Public Sector

SINGAPORE, Aug 21 (Bernama) -- Emplifi, a leading customer engagement platform, today released its ‘Singapore Government Social Media Report – H1 2024.’ The report analyzes how 42 statutory boards and 16 ministries are using Facebook, X, Instagram, and YouTube to connect with Singaporeans on key issues like healthcare, education, and national defence.
 
“Social media is the heartbeat of modern communication. It’s no longer just a platform; it's a critical channel for building trust, transparency, and engagement,” said Varun Sharma, Senior Vice President and General Manager for EMEA and APJ, Emplifi. “This report delves deep into the Singapore government's digital footprint – we provide insights into the government's social media strategy by analyzing key metrics and understanding public sentiment to see how well it's engaging citizens.”