GUARDIAN’S ‘LOVE IS IN THE HAIR’ CAMPAIGN RUNS UNTIL JULY 28

KUALA LUMPUR, July 12 (Bernama) -- To address Malaysians’ hair concerns, Guardian Malaysia is organising the ‘Love is in the Hair’ campaign from July 10 to 28 at several shopping malls in the Klang Valley.

Guardian Malaysia marketing director Anna Ng said the campaign features curated brands covering the anti-hair loss, scalp care, hair colour and beauty hair categories.

“It is a sensory experiential event whereby the guests get to raise questions on their top hair concerns such as hair loss and scalp care, how to choose the right hair colour, and how to maintain beautiful hair throughout with expert consultants at the event.

“All guests then try out Guardian’s curated hair care solutions with cutting-edge ingredients such as hyaluron and caffeine via a refreshing hair wash, treatment and styling,” she said in a statement.

Anna said various activities would take place at Guardian Suria KLCC and Mid Valley Megamall in the coming weeks, with the culmination event of a ‘hair playground’ scheduled from July 23 to 28 at IOI City Mall in Putrajaya.

“The ‘hair playground’ event will be a mega-scale event with scalp scans, consultation, curated hair care solutions, hair styling and colouring competitions, as well as a hair runway.

“Participating brands of this Love is in the Hair campaign are Aussie, Clear, Garnier, Head&Shoulders, Kundal, L’oreal, Liese, Revlon, Ryo, Sunsilk, mise-en-scene and 50 Megumi,” she said.

-- BERNAMA