Sunway Malls Launches "eidisi Manis" Raya Campaign To Celebrate Tradition

KUALA LUMPUR, March 11 (Bernama) -- Sunway Malls has launched its eagerly awaited Raya campaign, "EIDisi Manis," as a tribute to kuih-muih (Malay sweet delicacies) in celebration of the Hari Raya Aidilfitri.

The event featured a grand setup inspired by traditional Malay desserts, with vibrant colours and decorations creating a festive atmosphere.

Sunway Malls Chief Executive Officer HC Chan said this year’s celebration reflects the mall’s vision of connecting the past and present.

“We hope our guests are inspired by the richness of tradition. Let’s embrace the past, celebrate the present, and welcome a future full of brightness, abundance, and joy,” he said at the launch of the "EIDisi Manis" campaign at Sunway Putra Mall here today.

Chan added that festivities at malls are not merely a showcase of culture but also a platform for inclusion, enabling people to better understand different cultures, especially through traditional desserts.

He also highlighted that another key aspect of Sunway Malls' commitment to inclusivity is its collaboration with various parties to promote culture and tourism.

“Multi-party collaborations are essential and effective, as it allows the leveraging and tapping of each other’s strength and reach,” he said.

Also present were Tourism Malaysia Deputy Director of Package Development Division Azimah Aziz, Head of Kuala Lumpur Tourism Unit at Dewan Bandaraya Kuala Lumpur (DBKL) Nur Natasya Ab Halim, and Kuala Lumpur Tourism Association President Syed Azhar Syed Nadzir.

In collaboration with Tourism Malaysia and the Kuala Lumpur Tourism Association, Sunway Malls aims to amplify Malaysia’s cultural offerings, highlighting the role of cultural tourism in driving economic growth while preserving heritage.

By partnering with local artists, brands, and vendors, the campaign also reinforces support for local businesses, making it a key contributor to both tourism and commerce.

“This is important as we head towards Visit Malaysia Year 2026. Apart from the essential preparation, the other important aspect is the start of these collaborations leading to it. The earlier we work together, the more synchronised we become to welcome guests from all over the world,” Chan added.

As an added attraction, shoppers at Sunway Malls (except Sunway Giza and Sunway Citrine Hub) can participate in the "EIDisi Lucky Draw" by meeting the spending requirements.

With Hari Raya approaching, Sunway Malls invites everyone to join in the celebrations, featuring a fresh take on traditional delicacies and festive treats. The event offers something for all ages, providing an opportunity to appreciate heritage, enjoy creativity, and welcome the season with open hearts.

For more information on activities and festive celebrations, visit www.sunwaymalls.com/happenings.

-- BERNAMA