MALAYSIA SHOWCASES INTELLECTUAL PROPERTY PRODUCTS AT WIPO GENERAL ASSEMBLY IN GENEVA

KUALA LUMPUR, July 16 (Bernama) -- Malaysia and ASEAN member states have jointly organised a maiden exhibition in conjunction with the 65th World Intellectual Property Organisation (WIPO) General Assembly in Geneva, Switzerland.

Themed “Creative and Sustainable ASEAN”, the exhibition which is being held from July 9 to 17, aims to promote intellectual properties and creative industries from ASEAN member countries.

About 1,000 delegates of the WIPO Assembly visited the event.

Malaysia's participation in the exhibition is spearheaded by the Intellectual Property Corporation of Malaysia (MyIPO) and the Permanent Mission of Malaysia to the United Nations (UN) in Geneva.

In a statement to Bernama, the Permanent Mission of Malaysia in Geneve said: “Among the intellectual property products exhibited are from the creative industries and traditional arts and cultural heritage, such as ‘batik’ and Malaysian handicrafts.”  

Additionally, products that have received Geographical Indication recognition, such as Bario rice, Sarawak pepper, Sarawak layer cake, Melaka dodol, and Terengganu songket, were also exhibited.

Ruzzgahara, a company representing the Malaysian Craft Association, also participated in the exhibition to aid in promoting Malaysian batik and crafts.

The highlight of the exhibition was the reception hosted by ASEAN member countries, where Malaysia showcased traditional Malay dances such as Zapin and Joget.

As a member country, Malaysia and WIPO have enjoyed a close relationship and cooperation since 1989.

"Besides benefiting from agreements administered by WIPO, Malaysia also collaborates with the organisation in various aspects of national intellectual property ecosystem development and advancement, particularly through capacity-building programmes and technical assistance," the statement said.

It added that the Permanent Mission of Malaysia in Geneva plays a crucial role in ensuring Malaysia's engagement in various WIPO agendas and initiatives at the international level, in line with the country's commitment to continually develop intellectual property potential as a catalyst and key engine to national growth.

In addition to enhancing competitiveness, innovation, and knowledge, intellectual property plays a crucial role in supporting the economic and social development growth in Malaysia, in line with Malaysia’s aspiration of achieving developed nation status and suistanable development goals by 2030.

-- BERNAMA