By Mohd Afiq Zulkifli
KUALA LUMPUR, Jan 31 (Bernama) – Capturing photos or videos is often the preferred way for many to preserve cherished moments with loved ones, typically framed or compiled into albums in various forms.
However, Farrah Wahida Saari, 35, has introduced a unique twist by innovating clay-based products—traditionally used for pottery and home decorations—into portraits that closely resemble real photos in cartoon form. Her creative approach has captivated many, sparking a growing demand for her unique artistic pieces.
Adding to the uniqueness, this former engineer uses 3D picture frames to encase her clay-based portraits, customising them according to the backdrop requested by customers. This distinctive touch has made her handcrafted products stand out, offering a blend of creativity, uniqueness, and aesthetic appeal.
Farrah Wahida shared that her craft business, which she started in 2020, has since grown to attract orders not only from individuals but also from various organisations. These organisations seek her artistic creations as retirement gifts, organisational charts, and more.
"During my university years, I often created clay-based handicraft as souvenirs or accessories, such as decorative figurines, cakes, picture frames, earrings, and name tags," she told Bernama recently.
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“The idea of creating raised clay portraits came to me when I noticed the wedding gift trend of placing dowry money in a 3D picture frame. So, I thought, why not try making family portraits out of clay using a 3D frame as a unique touch?" she said.
With her prior skills and knowledge in clay art, it was not difficult for her to innovate and experiment with crafting these creative products. To further enhance her work, she also learned various 3D design techniques to create custom backdrops.
To ensure that her clay portraits accurately capture facial expressions, she exclusively uses imported polymer clay, which comes in base colours like cream, black, white, and blue. Some pieces require custom mixing to achieve specific shades.
Sharing more about her craft, the mother of three explained that customers usually request themed backdrops related to the occasion captured in the photo, such as weddings, farewells, or graduation ceremonies. These themed clay portraits are then framed in a standard 5R photo size.
“For shaping the body, legs, and arms of a portrait, I rely entirely on my own craftsmanship, while moulds help maintain consistent proportions. For fine details like hair, mouth, and eyes, I use a clay needle," she added.
“A rolling machine is only used to maintain the thickness of the clay portrait. I always show the design to customers first, and only once they are satisfied do I place it in the oven for the baking process," she explained, adding that the final step is crafting the backdrop.
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Having sold more than 500 units of her clay artwork, Farrah Wahida—who now resides in Langkawi, Kedah—feels grateful that what started as a hobby eventually became her main source of income after she left her job in 2022.
“When I was working in Shah Alam, Selangor, I only made clay products as a side business. However, after my father passed away, I decided to quit my job and return to my hometown. I tried looking for a job there, but none matched my qualifications in engineering.
"So, I made the decision to pursue my craft business full-time. Alhamdulillah, with the help of social media, I was able to promote my products more widely, and now I receive orders from all over the country," said Farrah, who markets her creations under the brand Craftykats.clay.
-- BERNAMA