TikTok Shop Malaysia To Intensify Over 1,000 All-Star Live Sessions In 2026

KUALA LUMPUR, Dec 23 (Bernama) -- Malaysia’s trusted e-commerce platform, TikTok Shop Malaysia, will intensify its support for homegrown and international brands participating in its authenticity-guaranteed Mall programme with more than 1,000 All-Star LIVE sessions to be conducted locally throughout 2026.

TikTok Shop Malaysia Senior Director of Strategic Partnerships Nur Azre Abdul Aziz said the initiative comprises premium shoppable livestreams created by TikTok Shop in collaboration with prominent celebrities and top-performing affiliate creators.

It aims to support businesses of all sizes, including local micro, small, and medium enterprises (MSMEs), in growing their brand presence by connecting with millions of customers nationwide.

“In 2025, we hosted more than 100 All-Star LIVE sessions in Malaysia, which helped participating Mall brands achieve an average sales uplift of more than 160 per cent compared to a normal day.

“The overall sales of brands participating in the Mall programme recorded an exponential growth rate of 2.3 times faster than marketplace sellers this year,” she said in a statement today.

Adding to that, she said the milestones demonstrated the effectiveness of the enhanced customer experience, particularly the 100 per cent Authenticity Guarantee, 30-Day Free Returns and Super Brand Days, in helping brands scale.

With more than 1,000 All-Star LIVE sessions dedicated to supporting Mall brands next year, Nur Azre said TikTok Shop Malaysia hopes to see more local MSMEs grow to become household names through shoppertainment.

-- BERNAMA